Email Marketing Success for Insurance and Financial Agents

It is how we communicate with our friends and family members. It is also how we spread jokes and chain letters to our co-workers, but are we effectively using email as a way to increase our contacts with potential clients?

Many insurance agencies and financial firms still press upon their sales teams the importance of the phone; cold calling, referral calling, calling a book of business. But more and more people are “turned off” by phone calls.

Our modern times have become so impersonal that fewer and fewer business people will sit and chat on the phone, instead turning to email or instant message for a quick conversation without having to stop what they are doing and pay full attention. In addition, many homes have turned off their land lines, opting for cell phone plans for both cost and privacy. So, how do you reach your consumers?

Invariably, business owners, whether corporate, medical, legal, any type of business person really, has spent quite a bit of time and effort training their reception staff NOT to let anyone through who seems to be selling something. Those people we lovingly refer to as “gate-keepers”. The best thing you can do is accept that sometimes you will get through and sometimes you won’t.

It is still recommended that you ask for the business owner or person in charge of handling the company’s benefits when you call, however, don’t be disappointed if they tell you that person is busy. Leaving messages does payoff with some call backs.

After you leave your message with the receptionist, be sure to ask for an email address, even if a generic one. Send them a note with some information that they can respond to. You can even go as far as asking for the receptionist’s email and when the receptionist receives it they can forward it to intended target. More often than not, a receptionist will comply with that request as it seems simple enough and doesn’t come across as too pushy.

Depending on your market, many businesses will have a website which provides an email address. Because of that, there are lead companies who have collected that information and will sell you a list with your target audience’s information and contact emails. This might be a source for prospecting for you, however don’t rule out some good ol’ fashioned prospecting on your own. It may be beneficial to your sale to look at a business’s website to get a feel for their environment. It can only assist you when you make your appointment and visit with the owner or HR person.

Sending information and collecting data via email is one of the most used forms of communication. In this highly impersonal world, it may be your ticket to breaking through the gate keeper barrier and reaching your intended party. They may not respond necessarily to your phone calls, but may be more likely to an email they can read when they have a moment. We are all more comfortable asking questions or sharing personal information when the receiving party cannot see our faces or hear our voices. However, test your email marketing and use the best results to get your foot in the door.

After securing her position as a Top Seller in the Insurance and Financial Industry over the course of several years; Christee Fontanez shifted her focus several years ago to internet marketing and advertising. She combined both professions and now works to build results-driven marketing campaigns for the independent advisor. Having created her own system for generating business to business and business to consumer leads, she now shares her knowledge with those seeking to increase their profitability.

Commercial Insurance Quotes

If you operate or are responsible for any type of business entity or commercial enterprise, in order to obtain the right insurance for the company you will need to find and compare suitable commercial insurance quotes. A quote is an offer of certain defined insurance covers in a policy for a monetary price.

Quotations can be obtained from numerous sources including locally from specialist high street insurance brokers, over the phone from insurance companies or brokers, or from the many online companies and comparison sites offering all types of insurance cover.

A commercial insurance quote forms a legal offer and is the basis of the contract of insurance between the proposer and the underwriting company. The information you provide on the quotation form is used to calculate both the premium quoted and the levels of cover offered on a policy. The quote data a company provides will be used to complete the policy documents. It is therefore very important that when applying for commercial insurance quotes that the information you supply about your business activities is correct and truthful.

Most companies offering quotes will agree to honour the price offered for a period of thirty days or one month following its issue. When obtaining a quote, regardless of the source, ensure that you retain the reference number which will enable you to either take up the or recall and revise the offer at a later time. Prices offered can fluctuate and a premium offered one week may not be available the next.

Quotes and premiums can be obtained for all business types and all business and commercial risks for both business liability and property insurance, either separately or combined in what is known as a package.

Commercial property insurance will typically provide cover for buildings and contents of business premises of varying types and sizes. For example a shopkeeper would be interested in covering his glass shop front and shop stock whilst a small draughtsman business would require a price for covering the business office equipment. For this reason quotes for a business are often given by insurance companies for packaged policies that are property specific, such as shop insurance quotes or office insurance quotes.

When looking for cover search for companies that offer quotes for your particular type of building. Let property buildings only insurance quotes are available for landlords who just want to cover the buildings, fixtures and fittings. Equally commercial property tenants and lease-holders can obtain quotes that only cover the contents, stock or liabilities.

Liability quotes can be obtained with either combined property insurance packages or as a standalone quotation for individual business liabilities. The most popular liability products quoted for are public liability insurance, employers liability insurance, product liability insurance and professional indemnity insurance.

Commercial liability quotes are widely available online for most trades and professions. Packages often offer all risks cover and if you are looking online most systems allow you to pick and choose various liability coverage options

When comparing quotes online you will not have the assistance of a broker to advise you. It is vital therefore to ensure that you check that the levels of indemnity and covers offered are sufficient for your business, because levels of commercial insurance cover quoted for, can vary as often as the price.

Top 10 Misunderstood Things About Car Insurance

After spending many years in the insurance industry we have come up with a top 10 list of most misunderstood things about car insurance. These car insurance myths are some of the most common questions that most people have about direct car insurance either buying or reviewing their auto insurance coverage. Its better to find out now before you have a claim and it’s too late.

I just got my 1st speeding ticket my insurance rates are going to go way up.

Reality: If this is your first ticket your rates probably won’t even change. Most direct car insurance providers will give you a pass if you don’t have any other tickets or claims in the past 3 to 5 years depending on the company.

That new Plasma TV I bought last year won’t affect my Car Insurance

Reality: If you didn’t pay the credit card you charged it on then it just might. Almost all insurance companies now use some form of credit scoring when determining not only if you will qualify for insurance, but also what you will pay. There can easily be 50% difference in rates for a person with excellent credit to someone with poor credit.

I just slammed my car door into my lawnmower parked in my garage, my homeowners policy will cover it

Reality: Your homeowner’s coverage has nothing to do with covering your car. The only way your car will be covered is if you have Comprehensive (Comp) coverage for your car. And then only after you pay you deductible.

I just cracked up my friends car and I tell him don’t worry my insurance will cover it

Reality: It will but only after your friends policy pays first. So let’s say your friend has a $500 collision deductible and you have a $250 deductible. You would have to give your friend the $500 for his deductible as his insurance company is Primary. Meaning your insurance will only pay after his policy limits are exhausted. So just remember in this scenario your deductible does not matter its going to be based on your friends.

If you’re riding your bicycle and get hit by a car your car insurance won’t get involved

Reality: If you get hurt or killed while riding your bike or even walking down the street you maybe surprised to learn that you may be covered by your direct car insurance policy. If the person driving the car didn’t have any insurance or not enough insurance to cover your injuries, your Uninsured or Underinsured coverage would pay for your claim.

Someone just broke into my car and stole all of my personal belongings out of it i.e. Cd’s, Cell phone, Christmas Presents, my car insurance will pay for it.

Reality: Your car insurance does not cover your personal belongings left inside the car. You are going to have to file a claim with your Homeowners or Renters insurance policy to be compensated for these items. The general rule of thumb is your car insurance will only pay for items that are attached to the vehicle

I am going to be charged more for my Car Insurance because my car is red, blue, black, pink…

Reality: The color of your car has absolutely nothing to do with your rates. If you like red buy a red car, if you like black buy a black car. Don’t ever let this silly nonsense stop you from buying a car.

I didn’t have a car for the last 2 years, this won’t affect my rates.

Reality: Not having continuous car insurance is frowned upon by most direct car insurance companies now a day’s. Some companies won’t penalize you for not having prior insurance. If you don’t have prior insurance make sure you have a good excuse like you took the bus, or you were in the military, or some other legitimate reason. Oh and by the way I couldn’t afford my insurance is not on that list

Telling a little white lie on my insurance application won’t affect my coverage if I ever have a claim

Reality: This is one of the worst things a person can do. If you lie on your insurance application there is a good chance you won’t have any coverage when you need it the most. You think they won’t find out? Remember these 2 things when insurance company is on the hook for a ton of money. #1 They are going to start asking questions and the first thing they look at is your application. Wouldn’t you if you were them? And reason #2, the insurance companies have more money than god and they have people working full time to find this stuff out.

Buying a cheaper more reasonable car will be less to insure the a more expensive car.

Reality: There are a lot of different factors insurance companies use to determine rates, however there are many times were the rate for the more expensive car is less than the cheaper car. One of the biggest factors for the Comp & Collision coverage’s are how much do replacement parts cost. Sometimes on those cheaper cars or the more exotic cars the replacement parts can cost a lot to replace.

So just remember the next time your online looking for a cheaper insurance policy, to consider some of your options. There are hundred’s of direct auto insurance companies out there looking to get in your pocket, just make sure when the time comes you can get into theirs.